About Us
Our purpose
We are an organization with heart.
What that means is that we are fueled by a vision that goes beyond profitability. While we understand its importance, remain committed to it, and understand how it directly correlates with the longevity of an organization and its ability to make a positive impact, our true purpose is driven by a vision to uplift and support people, creating value that goes beyond numbers.
We believe that the journey to get there needs to be about making a real, lasting difference in the lives of the people we serve.
Our mission
We believe that in every industry, there is an opportunity to help, to make things better, and to bring genuine change to the communities we are a part of.
In dentistry, we saw a chance to do that. By building solutions that enable better patient care, while reducing stress, streamline operations, and finding new sources of fulfillment, we can impact this vital slice of the world.
Each small step in making dental practices more efficient and compassionate is a step toward a healthier, more caring world, and that is a legacy worth building.
Our values
Company values are the foundation of an organization's culture, guiding behaviors, decision-making, and overall mission. They help unify employees by aligning them with a shared purpose, fostering a sense of belonging and motivation. For customers, clear values signal what they can expect from the brand, building trust and loyalty. Internally, values support ethical decision-making and accountability, ensuring that actions reflect the company’s integrity. When deeply ingrained, company values are more than just words; they influence positive interactions, drive long-term growth, and differentiate the business in a competitive landscape.
Here are our values!
Be the Change
We embody the change we want to see, leading by example to create positive impact and setting a standard for the industry through our actions and commitment.
Empathy and Integrity
We believe in doing the right thing, always. We do this by putting ourselves in the shoes of our customers, understanding their challenges and needs, so we can build solutions that truly serve them. Our customers and partners trust us to be transparent, ethical, and accountable in every interaction.
Innovation with Purpose
We’re driven to create meaningful, forward-thinking solutions that solve real-world problems and improve lives. Our innovation isn’t just about technology; it’s about making a difference.
Love
We put heart into everything we do, from building our products to supporting our customers and teammates. Love is at the core of our commitment to creating a positive impact. We aim to foster a sense of belonging, care, and respect within our community and with everyone we serve. By embracing kindness, patience, and compassion, we build a culture where people feel valued and supported—because we believe that genuine care is the foundation of meaningful work and lasting relationships.